Feed it your funnel. It finds the leaks.
Detection is a general diagnostic engine — not medical imaging. Point it at your brand, website, acquisition funnel, or market and it surfaces the leaks, the missed demand, and the positioning gaps a senior strategist would find, faster. The interactive field below is an illustrative preview of how it reads a system.
You are the instrument. Scan the field; watch it flag.
A structured lattice stands in for your brand, site, funnel, or market. Drag the amber calibration axis across it — everything it passes resolves, and the leaks, gaps, and missed demand flare amber with their telemetry. Let go and it auto-calibrates.
Drag the amber axis — or let it auto-calibrate. Illustrative, not a live model on real data.
What Detection finds
08 flagged- LEAK · -18%FUNNEL · checkout step 3/4
A checkout step bleeding qualified buyers. Detection quantifies the drop, ranks it against every other leak, and ties it to revenue so the costliest gap gets fixed first — not the loudest one.
- GAP · 0 citesMARKET · answer engines
Queries where AI answer engines cite a competitor instead of you. Each is a stream of intent already in motion that your current presence isn't catching.
- DRIFT · 2.4°BRAND · category map
Your positioning has drifted toward category sameness — places your message reads interchangeable with the competitor next door at the exact moment a buyer is choosing who to trust.
- MISSED · 1.2k/moSEARCH · uncaptured demand
Recurring monthly demand the current funnel never sees — high-intent queries with no matching entry point on your site.
- DECAY · -31%LIFECYCLE · reactivation
A reactivation segment decaying faster than it's replenished. Detection isolates the cohort and the inflection week so retention spend lands where it still moves the number.
- LEAK · -9%UX · mobile navigation
A mobile navigation pattern shedding sessions before the first meaningful action — small per-session, large in aggregate.
- SAMENESS · 0.91POSITIONING · overlap index
Message overlap with the nearest competitor scored at 0.91 — near-identical claims competing on price by default. The fix is differentiation, not more spend.
- LATENCY · 820msPERF · largest paint
An LCP slow enough to suppress conversion on the device class that drives most of your traffic — a measurable, fixable tax on every campaign you run.
Decision-support. Findings are prioritized for a human to act on — ranked by cost, not loudness — and never auto-actioned.
Designed to read your system — not replace it.
Point it at a system
Connect a brand, website, acquisition funnel, or market. No rip-and-replace — Detection reads what you already have, the way a senior strategist would on day one.
It runs on your data
Analysis happens in your environment, on your data. Nothing is routed to a third-party broker for convenience. The model surfaces leaks, gaps, and missed demand — and ranks them.
Findings surface for review
You get a prioritized list tied to outcomes — the costliest leak first, not the loudest. A human decides what to act on. Every finding is logged for the Day-0 baseline of the Platinum 90.
Decision-support, not a verdict.
Detection surfaces and prioritizes findings for a human to act on. It does not make the call, auto-action a change, or replace senior judgment — it makes that judgment faster and better-aimed by pointing it at the costliest problems first.
It runs on your data, in your environment. We don't route your information to a third-party broker for convenience, and we don't train shared models on it without explicit, separate, written consent. The findings, the data, and the accounts are yours.
Built in-house — the AI we build, not the AI we rent.
Start where the risk is lowest.
The Diagnostic is paid, fixed-fee, and fully credited if you go forward. You get a baseline, a plan, and the one number we'd be judged on — whether or not you ever hire us.